House of Deréon Fall 2012 Lookbook

House of Deréon released their Fall 2012 collection on Thursday (October 4, 2012) and wearing one of their upcoming signature pieces is Grammy award winning singer/actress Beyoncé.

The dress Beyoncé’ is wearing is not part of the collection lookbook, but there are some very functional and on-trend designs from sheer inset maxi dresses to leather skinnies in the Fall collection.

The Fall collection was captured byJean-Baptiste Mondino, who handled this year’s ad campaign. And on the House of Dereon website, the new collection is described as:

“The inspiration is more focused around Beyoncé’s Glastonbury stage look. This delivery features sequined styles and an intensified color palette that uses strong shades of ruby and amethyst ground with black to create a bold, exciting fashion statement that evokes a luxe party theme and speaks to a rocker in all of us.”

Tina Knowles, who serves as creative director, added:

“I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.” Click here to view full collection…

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2 thoughts on “House of Deréon Fall 2012 Lookbook

  1. Nice collection. HOD seems to be upgrading their style. I wonder why Beyonce’s dress isn’t included in the collection? Thanks for posting.

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